Best Life Insurance in Wisconsin for 2025 (Your Guide to the Top 10 Companies)

State Farm, Nationwide, and Prudential offer the best life insurance in Wisconsin. State Farm offers the lowest term rates at $22 monthly, Nationwide provides optional riders for customization, and Prudential features living benefits that cover up to 14 critical illnesses.

Life insurance costs in Wisconsin vary significantly, with term policies ranging from $22 to $43 monthly and whole-life policies from $88 to $130. Substantial savings are available through bundling discounts of up to 20% and non-smoker benefits of up to 12%.

Company	Rank	Bundling Discount	A.M. Best	Best For	Jump to Pros/Cons
	#1	17%	A++	Customer Service	State Farm
	#2	18%	A+	Coverage Options	Nationwide
	#3	12%	A+	Financial Strength	Prudential
	#4	9%	A++	Financial Planning	Northwestern Mutual
	#5	13%	A++	Long-Term Stability	MassMutual
	#6	8%	A+	Affordable Rates	Mutual of Omaha
	#7	7%	A+	Wellness Programs	John Hancock
	#8	14%	A++	Financial Strength	New York Life
	#9	11%	A+	Affordable Coverage	Banner Life
	#10	16%	A	Global Coverage	AIG

Most providers offer multiple policy types, including term, whole, universal, and life insurance companies that cover funeral expenses. Stop overspending on life insurance. Use our tool to compare rates from top providers near you.

What You Should Know

• State Farm leads Wisconsin's life insurance market with the lowest term life rates starting at $22 monthly
• Nationwide provides Wisconsin customers with 37 optional riders for policy customization
• Prudential's assets back their living benefits rider covering 14 critical illnesses

#1 – State Farm: Top Overall Pick

Pros

• Term Life Rates: Lowest term life rates in Wisconsin start at $22 monthly, with an additional 20% loyalty discount for 5+ year customers.
• Agent Network: As mentioned in our State Farm insurance review, its extensive network of 892 local Wisconsin agents provides personalized customer service with 24/7 claims support.
• Discount Potential: Industry-leading discount potential when combining non-smoker (7%), healthy lifestyle (5%), bundling (20%), loyalty (6%), and autopay (4%) discounts.

Cons

• No Simplified Issues: Wisconsin residents seeking quick coverage are not eligible for simplified issues or no-medical exam policies.
• Digital Platform: The digital policy management platform lacks real-time claim tracking features from competitors.

#2 – Nationwide: Best for Coverage Options

Pros

• Policy Selection: Our Nationwide insurance review highlighted its comprehensive policy selection, which spans five types with 37 optional riders for Wisconsin customers.
• YourLife Platform: YourLife online platform enables Wisconsin clients to adjust coverage, file claims, and manage beneficiaries digitally.
• Business Coverage: Small business coverage programs offer up to $5 million in coverage with specialized riders for Wisconsin entrepreneurs.

Cons

• Premium Rates: Term life premiums increase by 47% for Wisconsin applicants over 50 versus the competitor's average.
• Health Classification: Health classification criteria require additional medical screening compared to other Wisconsin insurers.

#3 – Prudential: Best for Financial Strength

Pros

• Asset Management: $2.1 trillion in assets under management ensures long-term stability for Wisconsin policyholders. Learn more about their wealth in our Prudential insurance review.
• Living Benefits: The Living Benefits rider covers 14 critical illnesses and provides up to $250,000 in early benefits for Wisconsin customers.
• Payment Structure: Flexible payment structure allows Wisconsin clients to choose from 8 payment schedules, including bi-weekly options.

Cons

• Bundling Discount: 12% bundling discount falls 5.8% below the Wisconsin market average of 17.8%.
• Local Agents: There are only 47 local agents across Wisconsin, with limited coverage in 23 rural counties.

#4 – Northwestern Mutual: Best for Financial Planning

Pros

• Integrated Planning: It offers integrated financial planning that combines life insurance with retirement planning and long-term care withdrawal options.
• Customized Algorithms: Customized algorithms factor in 15 Wisconsin-specific economic indicators for personalized coverage recommendations.
• Financial Planners: A network of 234 certified financial planners across Wisconsin provides free annual policy reviews worth $450.

Cons

• Premium Rates: Premium rates average 31% higher than Wisconsin competitors for comparable coverage. Application Processing:** The 27-day average application processing time is 12 days longer than the Wisconsin market standard.

#5 – MassMutual: Best for Long-Term Stability

Pros

• Dividend History: 152-year dividend payment history with $1.73 billion, including Wisconsin customers, paid to policyholders in 2024.
• Business Planning: Business succession planning covers up to $50 million with specialized riders for Wisconsin company transitions.
• Policy Conversion: Policy conversion program allows term-to-whole life switches within 10 years without new medical exams, saving Wisconsin clients $675.

Cons

• Online Quotes: The online quote system is limited to policies under $250,000 for Wisconsin residents.
• Medical Underwriting: Medical underwriting requires full health screens for 87% of Wisconsin applicants, compared to the competitor's average of 65% (Read More: Life Insurance Companies That Specialize in Higher Risk).

#6 – Mutual of Omaha: Best for Affordable Rates

Pros

• Term Life Policies: Term life policies start at $27 monthly for Wisconsin residents, 18% below the state average.
• Express Underwriting: Express underwriting approves 73% of Wisconsin applications within 48 hours for policies up to $300,000.
• Senior Coverage: Specialized senior coverage includes guaranteed acceptance up to age 85 with fixed rates starting at $98 monthly.

Cons

• No Medical Exam Policies: No medical exam policies are capped at $250,000, compared to the competitor's average of $400,000 in Wisconsin and one of the best life insurance companies that cover people denied by other life insurance companies.
• Optional Riders: Only offers 7 optional riders versus the Wisconsin market average of 12 available policy add-ons.

#7 – John Hancock: Best for Wellness Programs

Pros

• Vitality Program: Vitality wellness program reduces Wisconsin premiums by up to 25% based on health metrics and activity tracking.
• Payment Platform: Its flexible payment platform offers 6 schedule options, saving Wisconsin customers in processing fees. Learn more about the best life insurance companies that let you pay by money order.
• Health Incentives: Health incentive rewards provided through Wisconsin fitness partner discounts have an average annual value of $635.

Cons

• Whole Life Rates: Whole life insurance rates are 23% above the Wisconsin market average, starting at $130 monthly.
• Rider Availability: There is limited rider availability, with only 8 of 15 standard options offered to Wisconsin policyholders.

#8 – New York Life: Best for Financial Strength

Pros

• Financial Rating: A++ financial rating backs $723 billion in assets, providing security for Wisconsin's long-term policies.
• Hybrid Policies: Hybrid policies combine life insurance with long-term care, covering up to $2 million in Wisconsin nursing costs.
• Estate Planning: Estate planning solutions offer specialized trusts for Wisconsin policies exceeding $5 million (Read More: Who is considered the next of kin?).

Cons

• Term Life Premiums: Term life premiums are, on average, 31% higher than Wisconsin competitors', starting at $34 monthly.
• Policy Structure: The multi-tiered policy structure includes 27 variables affecting Wisconsin rates versus the standard 15-20.

#9 – Banner Life: Best for Affordable Coverage

Pros

• High Coverage: High-coverage policies offer up to $5 million in protection with rates 12% below Wisconsin's average.
• Digital Application: The digital application process approves 64% of Wisconsin policies within five business days.
• Term Conversion: Term conversion is available up to age 70, beating the Wisconsin market average by 5 years, with no additional medical exam.

Cons

• Rider Options: Only six rider options are available compared to the Wisconsin market average of 12 policy add-ons.
• Insurance Agents: Limited to 34 insurance agents across Wisconsin, with 28 counties lacking local representation (Read More: Buying Insurance Direct vs. Through an Agent).

#10 – AIG: Best for Global Coverage

Pros

• Global Coverage: Global coverage extends to 130+ countries without travel restrictions for Wisconsin policyholders. Learn more about its coverage in our AIG insurance review.
• Premium Return: Return of Premium option refunds 100% of paid premiums after 30 years, unique among Wisconsin insurers.
• High-Net-Worth: The high-net-worth program offers specialized coverage up to $10 million with exclusive wealth management services.

Cons

• Universal Life Rates: Universal life rates start at $108 monthly, 22% above the Wisconsin market average.
• Policy Customization: Policy customization is limited to 9 riders compared to Wisconsin's average of 12, with 3 popular options unavailable.

Life Insurance Costs in Wisconsin

Life insurance rates in Wisconsin vary significantly across providers, with monthly premiums ranging from $22 to $43 for term life policies and $88 to $130 for whole-life coverage. State Farm leads the market with the most competitive rates, offering term life insurance starting at just $22 monthly and whole life policies from $88.

Insurance Company	Term Policy	Whole Policy
	$34	$108
	$36	$123
	$43	$130
	$33	$112
	$27	$98
	$29	$105
	$34	$118
	$41	$128
	$37	$115
	$22	$88

Mutual of Omaha and Nationwide provide the next most affordable options, with term policies at $27 and $29, respectively. These rates are based on a standard $250,000 policy for a healthy 35-year-old non-smoker in Wisconsin.

In Wisconsin, State Farm provides more affordable base rates for term and whole life insurance than other companies, with customers paying $5-15 less each month. Yet the actual cost differs according to personal circumstances, such as age and health status, along with coverage needs. Mutual of Omaha and Nationwide emerge as strong alternatives, with competitive rates and comprehensive coverage options.

Available Life Insurance Coverage for Wisconsin

Wisconsin residents have access to diverse life insurance options through leading providers. 8 out of 10 companies offer comprehensive coverage across all policy types. AIG and State Farm don't provide non-medical-exam options, though they maintain strong coverage in other categories.

Insurance Company	Term Life	Whole Life	Universal Life	Final Expense	No-Medical-Exam
	✅	✅	✅	✅	❌
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	✅
	✅	✅	✅	✅	❌

Insurance companies in Wisconsin provide standard coverage plans, including term life, whole life, universal life, and final expense policies. As a result, state residents receive access to protection that fits their medical conditions and personal requirements.

The top providers, such as Nationwide and Northwestern Mutual, give customers better choices through basic application processes and fast approvals for people applying for life insurance.

Ways to Save on Your Wisconsin Life Insurance

Wisconsin life insurance providers offer savings through different discounts, with possible reductions of up to 38% on premium rates. Bundling discounts lead to savings, ranging from 15% to 20%, with State Farm offering the highest bundling discount. Non-smoker discounts vary significantly, from 7% to 12%, with Mutual of Omaha providing the most generous non-smoker benefits.

Insurance Company	Non-Smoker	Healthy Lifestyle	Bundling	Loyalty	Automatic Payment
	10%	5%	15%	5%	3%
	8%	7%	18%	4%	2%
	9%	6%	17%	6%	3%
	10%	5%	16%	5%	3%
	12%	7%	19%	6%	3%
	9%	6%	18%	5%	3%
	8%	5%	17%	4%	3%
	11%	6%	16%	5%	3%
	10%	6%	18%	5%	2%
	7%	5%	20%	6%	4%

Additionally, you can get discounts from these life insurance companies for being healthy, loyalty rewards (4-6%), and automatic payment discounts (2-4%) can create meaningful savings. Savvy Wisconsin customers can maximize their savings by combining multiple discounts, particularly through providers like State Farm and Mutual of Omaha.

Getting the Best Life Insurance in Wisconsin

State Farm, Nationwide, and Prudential are the life insurance in Wisconsin. State Farm offers the lowest rates, starting at $22 monthly. Nationwide provides extensive coverage options with 37 optional riders, and Prudential features unique living benefits covering 14 critical illnesses.

Wisconsin residents can significantly reduce their premiums through bundling discounts up to 20%, non-smoker benefits up to 12%, and healthy lifestyle rewards up to 7%.

Round of a-claws for Jake. pic.twitter.com/uCWUr68SBj

— State Farm (@StateFarm) January 6, 2025

To find the best life insurance coverage in Wisconsin that fits your needs, compare multiple quotes online, considering factors like term vs. whole life options, available discounts, and additional benefits. Enter your ZIP code into our free quote comparison tool to instantly compare life insurance quotes from trusted insurers near you.